SUCCESSFUL WEBSITE ELEMENTS
The websites we deliver holds all the 11 characteristics of a successful website.
1. First Impression and Pitch Perfection
Like everywhere in web business also first impression matters because during a web search, seven seconds or less is what an average website visitor spends on 90% of the websites he visits. Meaning you only have a few valuable moments to impress them and convey who you are, what you do, who you do it for, and why you’re the best choice. So your marketing pitch, the logo, tagline, brand credibility all need to be carefully crafted clearly communicating your specialty and target niche.
2. Lead the way with Call to Actions
Calls to actions are designed with visitor specific information, phone numbers and “Buy Now” buttons encouraging and engaging your visitors to the next step and guiding them to the path to business conversion. One basic theory of successful website is to make sure your phone number is in the top right of every page of your site and your contact info on the footer of every page along with quick links to your most valuable content. This helps web surfers/prospects who are often just looking for a quick phone number, hours or address.
3. Conversion Statistics
From where do your web visitors come from, how much time they spend, what are their key search terms, how many enquiries and sales that you receive through your website and what the cost is to acquire them are the vital statistics that you need to track and follow-up for the success of your web business. This knowledge enables you to assess market trend, measure your marketing spend, changes you should need to implement in your website for building the correct web business strategy.
4. Its 'About You' Page
Often "About Us" pages brag about who the organization and company is all about, which when done way over seems boring for the customer. But as a matter of fact companies exists for customers and so like the rest of your website “About Us” page, should also present all information in the context of how it benefits your visitors. It also should be an engaging portrait of the Team behind your organization because your prospects want to know who they’re working with, how experienced they are and how the team are going to make their business prosper.
5. Content is the King
In web world quality content is the crucial for reducing bounce rates, optimizing SEO and thereby in the success of business. The only way to build a loyal following of visitors is only if they find your website useful, informative and engaging. The content encompasses all including the images, text, design and all your brand building factors, conversion rates are always high with websites that have quality content and where time and effort have been invested into sharing their message in an intelligent and appealing way.
6. Eye Candy
There are millions of websites floating in the web world and thousands are created each day, but people tend to visit only a handful of these, have you thought why. One major reason is that most of these websites look like clones because they all have the same and look and feel as they are template websites. Visitors deter template websites as they feel that those websites are unsafe and scams. To make your website standout it is utmost important to invest in a custom website design that reflects your individual brand and also visually communicates your point of difference. Websites that are appealing and informative are frequented by visitors and shared more often to others, and websites with below average visual appearance give the visitors a perception that your company is also below average.
7. User Perspective
Front end functionality or the homepage designs of the websites are the primary factor behind conversions. We all know that business websites are created for others to view and experience, so the primary objective must be to create your website design from the user perspective giving out what they anticipate, delivering the right solutions thus encouraging their interaction and improving your conversions. Conversions are out of prospective when you deliver their need before they even know they need it.
8. Responsive Design
World at your fingertips, was once a future based caption of many companies is now reality with World Wide Web and the smartphone and tablet connectivity. The study says that 25% of people on the internet at any given moment are using a smartphone or tablet and furthermore their conversion rates are much higher than desktop users. This introduces the need for having responsive web designs optimized for mobile devices ensuring that no matter what device someone uses, your website delivers content in the most effective way.
9. Structured Content Management System
As mentioned earlier Content is the King in web arena and so is its management. The content has to be structurally managed, optimized for search engines and efficiently updated for visitor usability and interaction.
When choosing a content management system (CMS) look for the following:
- Simple content editing accessible from all devices
- Quick load times
- Used by a large community of users, website designers developers (i.e. such as a WordPress website)
- The software is actively supported by the developers and is being frequently updated
10. Digital Marketing
Similar to any other business you have to make yourself visible and make statements loud and clear to , attract traffic and convert visitors into customers. Depending on your business and industry you have to choose from the varied online marketing options like pay-per-click (PPC) advertising, search engine optimisation (SEO), email marketing and social media. The key is to find your sweet spot by experimenting with all the available channels. Ultimately it’s a process of trial and error while you discover what is most effective for your target audience.
11. Be Professional Get Professionals
If you are serious about your business, don't think twice, hire a professional to do a professional and guaranteed result. Let the professional web design agency convert your ideas into reality with their creativity and expertise. Discuss with them your ideas and ask how well they know these essential elements, how they propose to incorporate them and how they’ve succeeded in the past. Look for experienced and creative website designers that are well established and that have comprehensive references and good portfolios of working with similar businesses to your own. By partnering with the right web design company you are putting yourself in the very best position to ensure that your website is a successful one. You’ll save time in the short-term and money in the long-term by investing in a quality website designer.